Richard DeLucio

Creative Director · Brand Storyteller · Digital Designer

I turn ideas into brands, campaigns, and digital experiences that connect with audiences, communicate with purpose, and drive action. Emmy Award-winning creative leader with 30+ years of experience spanning advocacy, politics, sports and entertainment, commercial, and technology.

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Creative Director

Self-Employed/Contract, Temecula, CA (Current)

Lead creative strategy and execution for clients across advocacy, commercial, political, and technology sectors, developing integrated brand experiences across digital advertising, email, social media, web, UI/UX, and brand development.

Translate marketing objectives and audience knowledge into compelling creative concepts, visual strategies, and cohesive experiences across multiple channels and touchpoints.

Collaborate with clients, marketers, developers, and cross-departmental teams to establish creative direction, solve difficult challenges, and deliver work aligned with corporate and business objectives.

Apply UX principles, performance analytics, iterative testing, and optimization to improve digital experiences, engagement, click-through rates, and campaign ROI.

Manage multiple concurrent projects and agile workflows from concept through delivery, balancing timelines, priorities, brand consistency, and creative quality.

Sr. Art Director, Associate Partner

Trilogy Interactive, Remote (August 2006 - February 2025)

Led creative strategy and execution for 18+ years at a digital agency serving political campaigns, advocacy organizations, and labor unions, directing integrated campaigns across brand development, digital advertising, web, email, social media, and UI/UX.

Set creative vision and art direction for complex, high-stakes campaigns, guiding projects from audience research and concept development through design, testing, launch, and optimization while preserving consistent brand standards.

Partnered with clients, senior stakeholders, and multidisciplinary teams of designers, developers, writers, strategists, and project managers to convert complex objectives into persuasive, award-winning creative and effective digital experiences.

Combined creative leadership with hands-on expertise in visual design, UX/UI, HTML/CSS, animation, prototyping, and front-end development, collaborating with technical teams to ensure accessible, functional, and visually cohesive implementation.

Applied audience research, UX principles, analytics, and iterative testing to improve usability, engagement, click-through rates, and ROI across paid and organic channels. Work recognized with multiple Pollie Awards, W3 Awards, and Webby Awards.

Creative Director

TLContact, Inc, Chicago, IL (June 2005 - August 2006)

Led creative direction, visual identity, and UX across web, interactive, and print communications, partnering with business, sales, marketing, and development teams to translate organizational objectives into successful digital experiences.

Directed the Creative Services department, establishing creative standards, workflows, priorities, and quality expectations while recruiting and helping build a collaborative, high-performing creative team.

Partnered with the multidisciplinary CarePages.com team to examine the user experience and apply data-driven design improvements that increased user satisfaction, supported retention, and improved service effectiveness.

Developed and maintained integrated brand experiences across multiple channels, collaborating with developers, marketers, and business stakeholders to ensure creative quality, strategic consistency, and effective implementation.

Past Professional History

Sr. Designer, Rich Media Director

AmericanEagle.com, Park Ridge, IL (February 2004 to May 2005)

Led interactive design and rich-media creative for client websites and digital marketing initiatives, combining visual design, motion, interaction, and emerging digital technologies.

Web Designer

Playboy.com, Chicago, IL (August 1999 to July 2000)

Designed and produced web experiences for a high-traffic digital media brand, working within an evolving interactive environment and fast-paced production schedule.

Sr. Designer, Art Director for Interactive Television

Sportvision, Chicago, IL (August 2000 to January 2004)

Developed visual concepts and interactive experiences for emerging digital television platforms, collaborating across creative and technical disciplines to convert complex information into engaging visual experiences.

Graphic Designer, Lead Web Designer

Purdue University, West Lafayette, IN (May 1998 to July 1999)

Designed print and digital communications for Purdue University, with responsibility for web design and visual communications supporting university initiatives and audiences.

Skills and Awards

Adobe Creative Suite (Photoshop, Illustrator, After Effects, Acrobat, Dreamweaver, InDesign), Figma, Sketch, HTML, CSS, Javascript, Content Management Systems, Email Programs, Podcasting Software and Equipment,

UX Research, Interaction Design, Wireframing, User Research, Design, Visual Direction, Digital Marketing, Landing Pages, Storytelling, Resource Allocation, Photo Shoots, Feedback, Presentation, Concepts, Outdoor Advertising, Digital Media, Data Analysis, Online and Print Advertising, Website Build and Development, Product Design and Development, Brand Identity, Hiring, Video, Audio, Motion Design, E-Commerce, Broadcast Television, Business Development, Ad Campaigns

Design Thinking, Creative Work, Communication, Strategic Thinking, Creative Problem Solving, Attention to Detail, Analytical Skills, Management, Public Speaking

2004 Emmy Award for Outstanding Technical Team - Remote - NASCAR on FOX - Graphics Operator